A fashion-forward approach to eye care
EyeJust makes screen protectors for phones and tablets that shield users from the harmful blue light rays these devices produce. EyeJust's founders came to Brand Union for help developing their company's positioning and visual identity for debut at CES, happening in just six weeks from the time they reached out to us.
I designed the logo and eye chart-inspired visual system and created collateral, packaging, and marketing materials.
The response at CES was overwhelmingly positive—EyeJust was featured on Marie Claire's 'Best from CES' list and was the first brand of its kind to be invited to participate at the Girls Lounge at CES and at the World Economic Forum Annual Meeting in Davos, Switzerland.