SoFi @ SXSW

For SXSW 2016, SoFi hosted a boozy brunch to launch its new wealth management product. Guests cured their hangovers (financial and otherwise) with mimosas, live music, and 1-on-1 career and wealth advising sessions hosted in a vintage Airstream trailer. Attendees also had the opportunity to sign up for early access to SoFi Wealth. 

 

As the lead designer on the project I created all of the signage, collateral, swag, and social media promotion around the event. I also worked directly with a custom fabricator in Austin to produce the large build-outs we had at the event—including a suspended tote bag display, a large write-on wall, and a backdrop to the SoFi Wealth sign-up area.

Photography by Kathie Tam.