SoFi Welcome Kits

Throughout the project I worked closely with our production facility to ensure color accuracy of the gradient on our boxes, select paper weights and coatings, and attend press checks before printing our first run of 50,000 welcome kits.

Designed while at SoFi under creative direction from Jenna Beckmann.





As a graphic designer at SoFi, I worked with the community team to design a welcome kit for new SoFi borrowers. To celebrate the funding of their loans (be it student loan refinancing, a mortgage, or a personal loan), we built a kit with some SoFi swag (what's more celebratory than popping bottles with your lender's bottle opener?), and the necessary instruments for participating in our selfie sweepstakes to win a month of loan repayment (selfie stick, duh).

Besides the box and SoFi swag, I designed the two booklets; the outer explains the selfie sweepstakes and the inner talks about SoFi's products and benefits (like career services and member events). I designed them to nest within each other so that the outer can easily be pulled from the boxes once the sweepstakes ends and new promo items can be swapped in without needing to entirely redesign the collateral.