Creating a concise web experience for a redefined product offer

Workframe is a startup based in Manhattan that facilitates collaboration on real estate development projects between project managers, architects, and landlords. At Brand Union, we helped reposition Workframe as a software platform as opposed to a project management company, and created a logo and identity system to reflect their new technology-focused strategy. 

I was responsible for building out the website, as well the identity and visual system for Outfit, Workframe's offshoot furniture sales company. I focused on heroing the product benefit (making better decisions, quicker) by putting the software center stage with a homepage animation demonstrating project workflow and incorporating screengrabs and UI elements of the Workframe platform throughout the site.